Wimbo Managed to Devise a Strategy and Focus its Initial Marketing Efforts
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About the company
Wimbo is a free song-maker app for anyone interested in making music. Wimbo is an easy music grid sequencer to make your own music even if you don't play an instrument, don't know how to compose music or know any music theory. You make melodies and beats and get coins for it.
Problem Statement
Wimbo recognized the value of an external perspective to define the best Go-to-Market strategy to find its first 10,000 users. The profile that suited their needs was a professional who has grown or helped grow a D2C company in its early stages, first 10,000 users or sales, and selling digital products or services, in the Gaming or Entertainment industry.
- Year: 2024
- Advisors matched: 1
- Advisors selected: 1
- Satisfactory outcome: Yes
- Client satisfaction score for the advisor: 9/10
- Client satisfaction score for Landa: 5/5
Case Study
Wimbo sought external assistance for its market strategy and growth. They needed a D2C expert, particularly in gaming or entertainment.
A highly experienced senior advisor, with over 15 years of experience working in startups and technology companies, such as Uber, where he launched the team in Peru and contributed to expansion across Latin America. Additionally, he led growth and product teams in early-stage fintechs. Moreover, he has extensive experience advising startups in the United States and Peru on their growth strategy. He mentored and advised the founding team to help them develop a clear and focused growth strategy aimed at acquiring their first 10,000 customers.
A highly experienced senior advisor, with over 15 years of experience working in startups and technology companies, such as Uber, where he launched the team in Peru and contributed to expansion across Latin America. Additionally, he led growth and product teams in early-stage fintechs. Moreover, he has extensive experience advising startups in the United States and Peru on their growth strategy. He mentored and advised the founding team to help them develop a clear and focused growth strategy aimed at acquiring their first 10,000 customers.
Project Format & Description
After receiving mentoring and advice from a mentor over twelve weeks, the founding team has gained a clearer and more specific vision of how to proceed in our marketing journey.Now, we have a series of defined and concrete steps that will allow us to implement our strategies more effectively and focused.
Time commitment
- 12 weeks
- 2 hours per week
Outcome and Impact
The project was completed in the agreed-upon time frame with a satisfactory outcome.The company rated the advisor with an NPS score of 9/10.
The advisor was responsive to the client’s needs and concerns in a timely fashion.
Ultimately the advisor:
- Helped them focus their early marketing efforts to optimize the budget and time.
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